Meet Coach Steve

I want to share an adventure with you! - Coach Steve Herich

Beach Fishing AdventuresSteve grew up in Southern California with a passion for saltwater activities: from fishing to surfing, scuba to spearfishing, and diving for abalone and lobster. His thirst for adventure led him south of the border to the rugged, unspoiled beaches of Baja, Mexico. The fishing in the Baja was limitless and prolific, and the memories of countless trips will last a lifetime. It was a true fisherman’s paradise!

In 1992 Steve relocated to Longboat Key, Florida. He lived right on the gulf and his fishing expertise expanded and he began the quest for the ultimate Florida fishing lifestyle. It was and continues to be a truly rich and accessible fishery right at his doorstep.

Come and enjoy the Florida fishing experience with your own personal beach fishing guide!